PureRef (the “Software”) is a reference image organization tool owned and produced by Idyllic Pixel AB. The purpose of this privacy policy (the “Policy”) is to share with our users and customers how we at Idyllic Pixel AB, established in Sweden, with the address Etsarvägen 1, 121 43 Johanneshov with corporate company number 559161-7435 ("we" or "us") handle personal information we collect from you. This includes the information provided to us (i) when spending money, (ii) while using our website, (iii) when registering at our support forum, (iv) when contacting us using email or (v) while using our Software. We at Idyllic Pixel consider it important that our users are informed about how and why personal information is used.
We only collect, use, store and transfer ("process") your personal information in accordance with the (EU) General Data Protection Regulation (2016/679) ("GDPR") and to meet requirements from national Swedish tax and accounting laws.
Depending on whether you are a website visitor, customer, or a user of the Software we will process personal information that allows us to identify you both directly and indirectly.
This is done in accordance with the following:
From the website:
When browsing the website unless you have enabled do not track in your browser:
When registering on the forums:
When spending money:
When using the contact form:
From usage of the Software:
If “Check for updates on startup” is enabled or consent has been given by allowing anonymous usage statistics:
If you have opted to allow anonymous usage statistics (since PureRef 2.0):
We use the Matomo.org (“Matomo”) data analysis software. When you visit our website or use our Software Matomo collects personal information from you. Thanks to this we can e.g. see how many people use the Software at any given time, and from which country they use the Software. The Matomo tool is essential for us to analyze trends about how the software is used and to predict future patterns of usage.
Uploaded crash reports are anonymized and then uploaded to the external service Sentry (https://sentry.io).
Email address
Legal Basis: Consent, Legitimate interest
Purpose: To send account-related notifications, updates, and marketing communications (with consent) as well as to facilitate communication related to the contract or service.
Name and/or alias
Legal Basis: Consent, Contractual Necessity
Purpose: To personalize user accounts, provide customer support, and for contract-related communication.
Country of residence
Legal Basis: Consent, Legitimate interest
Purpose: To determine jurisdiction-specific legal requirements, provide region-specific content, and for server load handling.
Postal address
Legal Basis: Consent, Contractual Necessity
Purpose: To conduct identity verification, and for contract-related communication.
IP address (first 2 bytes)
Legal Basis: Legitimate Interests, Consent (for tracking and analytics)
Purpose: To monitor and improve website security, customize user experience, and for analytics and marketing purposes (with consent).
Name and contact information for a business or organization
Legal Basis: Consent, Contractual Necessity
Purpose: To establish and maintain business relationships, provide services to the organization, and for contract-related communication.
Password for the support forum (hashed)
Legal Basis: Consent, Legitimate interest
Purpose: To secure user accounts and facilitate access to the support forum.
Technical information (browser type and version; operating system)
Legal Basis: Legitimate Interests
Purpose: To enhance software performance, optimize compatibility, enhance user experience, and identify and troubleshoot bugs.
Referral source
Legal Basis: Legitimate Interests
Purpose: To refine user acquisition efforts and allocate resources more efficiently.
Version of the Software
Legal Basis: Legitimate Interests, Contractual Necessity
Purpose: To track the distribution of software versions, provide support and updates, and ensure users are using the latest secure version.
Usage statistics (aggregated)
Legal Basis: Legitimate Interests
Purpose: To monitor and analyze how the software is used, identify user trends and preferences, improve user experience, and make data-driven decisions for software enhancements.
Crash reports
Legal Basis: Legitimate Interests, Contractual Necessity
Purpose: To identify and address software stability and functionality issues and improve software performance.
Transactional information (contact, card and transaction details)
Legal Basis: Contractual Necessity, Legitimate interest, Consent
Purpose: Keeping proper, legally required, records of relevant transactions and being able to process requested transactions.
We will keep your personal information as long as needed for legal or regulatory reasons. If it is not needed for these purposes we always make sure your information is anonymised and non-traceable to you as a person. We will also keep it for longer if we cannot delete it for legal or regulatory reasons.
We process information contained in an enquiry sent to us by email, through our support service or by letter. We need to process your data to be able to respond to your enquiry but will delete your personal information upon request.
When you contact us via email, your email is sent via our server at Oderland Webbhotell AB but stored on Google's Gmail service. We will never save your mail for more than six months unless you expressly consent to it or if required for legal reasons.
When you use our support forum, your posts and personal information will be saved as long as you are a member of the forum. You can choose to unregister at any time, and when you do so all your previous posts will be anonymised. You can also choose to delete your posts at any time when you are a member.
We keep personal information relating to transactions that you enter into with us and/or through our website.
We will also delete data upon request (see section 6).
We take appropriate security and technical measures to protect your information from unauthorized access, loss and misuse. In addition, we ensure that our suppliers who process personal information on our behalf have implemented appropriate security measures and use appropriate security protocols, designed to help protect your personal information and maintain an appropriate level of security. However, we cannot guarantee the absolute security of your information online and offline, as the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving. As such you should always take care when sharing your information online.
In order to provide you with the best possible experience of the website and the Software, it is necessary for us to sometimes share your personal information with other companies. We strictly restrict authorized access to your data only to those persons who have a legitimate purpose to access it. When we provide your personal information to third parties, we always ensure that the recipient makes every effort to ensure that the personal information is kept safe.
We share your information with the following partners:
We will not sell your data to third parties. We may share and may acquire your data with future subsidiaries or companies if we choose to sell, transfer or merge parts of our business. We will, however, only transfer the data if we must and if these companies comply with applicable privacy regulations and can guarantee that your data will be kept safe.
You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us (see below).
Those rights include:
If you have any concerns as to how we use your personal information you can always contact us. We will always do our best to help you. If you believe an infringement of your rights has occurred you can always lodge a complaint with a relevant authority (in Sweden: integritetsskyddsmyndigheten, www.imy.se).
Idyllic Pixel acts as a data controller with respect to the personal data of our website visitors and the users of our services.
If you have any questions about the personal information we collect please contact us at:
We use cookies to help improve our website visitors' experience and the use of our services. Cookies are small text files that are placed on your computer by websites that you visit. Cookies are used to recognize you for a shorter or longer period. These information files are stored on your computer but cannot be harmful.
There are two types of cookies, we use both:
Session cookies, which are temporarily stored on the computer while a guest visits the web page. These disappear when the browser closes down and is used for the functionality of the pages when you visit them.
Persistent cookies, which are stored in the computer until manually deleted by the user or until the date they are considered consumed.
Since we use cookies you will not be asked for your password every time you want to use our support forum at our website.
You can turn off cookies in your browser's security settings or set which cookies are to be allowed, blocked or deleted. If you turn off Cookies you should be aware that the experience of our site may be worse. For more information on how to turn off Cookies - see the help section of your browser.
Your explicit consent is required to use cookies. We ask for your consent at your first visit on our website and at every visit thereafter if you have not granted your consent during prior visits. You may withdraw your consent at any time according to the information provided in this policy (see section 6).
